Staff at accountancy firm, Thorne Widgery, are celebrating their success at the British Accounting Marketing Awards as judges recognise their excellence in Brand Building.
Held at the Accountex conference in London, the awards recognise those firms who are doing the most to market their services and portray the profession in a positive light – offering national recognition for those who have made the biggest impression and impact over the past 12 months.
With a strong focus on technology and innovation, Thorne Widgery has invested significantly in creating a modern brand for its business and has made use of both traditional and newer forms of media to introduce their practice to new clients.
In particular, the judges were impressed with the firm’s campaign for the opening of its new office in Ludlow.
This is a significant expansion of Thorne Widgery’s current operations and is focused on supporting Ludlow’s business community and championing the town and its commercial enterprises in the wider region.
The core message of this successful campaign was about making businesses in and around Ludlow feel like rock stars, while differentiating Thorne Widgery from other firms, which has resulted in significant growth at the newly opened office and across the practice.
Speaking about their win, Daniel Crowther, Director at Thorne Widgery, said: “It was fantastic to gain recognition for the hard work our team has put in to building our brand in Ludlow and beyond. We operate in a competitive marketplace and so it is important that we differentiate ourselves from other firms.
“By taking this approach and investing in promoting ourselves to a wider audience via a fun and inventive campaign we are growing rapidly and expanding as a firm to provide more services to our clients and offer new opportunities to those interested in a career with us.”
The firm has won several accolades for its innovative approach previously, including being named the Xero Small Practice Innovation firm of the Year at the British Accountancy Awards in 2018.
To find out more about Thorne Widgery’s award-winning services, please visit www.thornewidgery.co.uk